Prototype 2 in first of it’s kind over-18 live advert!

While Bethesdoids scurry in panic at the news of Prey 2 being put on hold until after 2012, fellow P-sequel Prototype 2 steps up a gear in it’s release campaign.

It took me a few moments to work out exactly what this event was, but it sounds brilliant; a live advertisement event, on this Sunday 22nd at 9pm.

We’re talking about a load of actors ‘being’ infected people and soldiers squaring off with Sargeant something-or-other, prota-gun-ist of the followup virusfest.

These brave souls will be recreating scenes of violence and gore from the game, hence the 18 rating. The live advert will be the first of it’s kind and will be streamed on the P2 facebook page. Groovy!

I’m not sure what to expect from this- presumably not a man whose body can morph into giant weaponry at will- but it sounds very interesting.


“Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) today announced that PROTOTYPE 2®, the sequel to Radical Entertainment’s original best-selling game of 2009, will be launched in the UK with the world’s first ever over-18 live outdoor advertisement.

In London at 9:00 p.m. (BST) on Sunday 22nd April, the live ad will feature actors playing the parts of PROTOTYPE 2’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected.

Recreating action from the game, including a gruesome and bloody confrontation between the Heller and Mercer, the content has been recommended as only suitable for those over the age of 18 due its explicit nature, with an agreement to perform it post-watershed in order to avoid a younger audience.

“Due to the nature of PROTOTYPE 2’s content, the game has been rated by the BBFC and PEGI as certificate 18.  This live action advertisement reflects the game in its hard-hitting, fantasy nature and whilst we’re excited to bring this new game to our legions of fans, it would be inappropriate for under 18s to view it” commented David Tyler, Activision’s Minneapolis Business Unit EU General Manager.

The five minute long experience will be streamed live on the PROTOTYPE 2’s official Facebook page at for those of age unable to experience the action live, offering fans around the world a chance to watch the production unfold.

As the PROTOTYPE 2 live ad reaches its crescendo, fans will have the opportunity to vote for one of two endings via the PROTOTYPE 2 Facebook page from 20th April.  The ending that receives the most votes will feature as part of the grand finale of the advertisement.

To watch the PROTOTYPE 2 live ad stream and vote on the ending, head over to  While there, be sure to join the PROTOTYPE Army – a community of over 453,000 (and growing) fans that receive constant updates from the team at Radical.  To find out more about PROTOTYPE 2, follow us on Twitter at and check out the game’s official Web site at for the latest trailers, screenshots, special promotions and more!”

by Bret

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